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Pre-Apprenticeship

"6 Week Ad Agency" Marketing Course Chester Upland CTE 1


Description

Urban Media Literacy is a Pennsylvania State certified Apprenticeship, Marketing and Advertising Specialist (90712CB) and pre-apprenticeship sponsor. NAICS CODE 541810 O*NET-SOC CODE 13-1161.00 RAPIDS 2021-PA-93983


Our apprentice and pre-apprentice curriculum teaches competencies in both traditional and digital marketing and advertising careers. UML training prepares workers for the wide range of career employment opportunities, from data specialists to sales to creative positions to entrepreneurship.


We offer online and in person training that builds skills that lead to well paying jobs in advertising and marketing. Apprentices will be trained in all aspects of marketing methodology and use of technical equipment. Work will consist of lecture and hands on use of technology. Each week trainees will be introduced to various components of advertising and marketing using digital and standard (news papers, television, billboards, radio, etc) platforms.

Content
  • Section 1 Course Introduction
  • Welcome to the training course
  • Mission Statement2
  • Why An apprenticeship? Becoming a Master
  • Pre-apprentice Agreement (2).pdf
  • Pre-Apprenticeship Enrollment Guide
  • Work Process/ Benchmarks
  • Short Course syllabus
  • Section 2 Assignments
  • 4 Career Pathways
  • Return On Investment $50k
  • First Print Ad -Tire shop
  • Getting started with Canva
  • Features & Benefits 1
  • " I am Claudius"
  • Training Review
  • Teams and individual Marketing Project for Auto Service Shop (clone)
  • Solutions to Youth violence
  • A/B anti violence campaign
  • A/B anti violence campaign (clone)
  • A/B analytics
  • Explain the 4 P's
  • "Looking for a career that pays well?" day 1
  • Looking for a career that pays well part2
  • Looking for a career that pays well? version1
  • Looking for a well paying career? final
  • Social Media Influencer Job Description.docx
  • How Influencer Businesses Actually (Don't) Work
  • Content Marketing Notes
  • Analytic Notes
  • Social Media Events
  • Quiz#1
  • Section 3 Create Social Media Campaigns
  • key characteristics of a buyer persona
  • The customer journey
  • The sales funnel
  • automated technology for lead generation
  • 13 Types of Content Marketing Formats You Need to Use Now
  • YouTube SEO: 5 Steps to Rank Your Videos
  • Section 4 Paid ads
  • The Goals of Marketing & Advertising training
  • Section 5 Digital Analytics
  • What is CRM?
  • Section 6 Create Marketing briefs
  • Section 7 Work Process Check Offs
  • JOB FUNCTION 1 Design a Digital Marketing Campaign
  • JOB FUNCTION 2 Digital Analytics: Analyze digital marketing campaigns.
  • JOB FUNCTION 3 Assess, plan and prepare social media campaigns
  • JOB FUNCTION 4 Utilize marketing automation technology for lead generation
  • JOB FUNCTION 5 Administer effective Digital Advertising to maximize ad spend
  • JOB FUNCTION 6 SEO+ Search Engine Results Page (SERP)
  • JOB FUNCTION 7 Build portfolios to demonstrate digital marketing competency
  • Section 8 Careers in Advertising
  • Marketing Careers
  • Job hunters
  • Marketing Jobs & Careers-Types of Jobs  Salary
  • diversity-ad-industry
  • Content Analytics PowerPoint
  • Social Media Marketing PowerPoint
  • Content Marketing
Completion rules
  • You must complete the units "JOB FUNCTION 1 Design a Digital Marketing Campaign, JOB FUNCTION 2 Digital Analytics: Analyze digital marketing campaigns., JOB FUNCTION 3 Assess, plan and prepare social media campaigns, JOB FUNCTION 4 Utilize marketing automation technology for lead generation, JOB FUNCTION 5 Administer effective Digital Advertising to maximize ad spend, JOB FUNCTION 6 SEO+ Search Engine Results Page (SERP), JOB FUNCTION 7 Build portfolios to demonstrate digital marketing competency"
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