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Pre-Apprenticeship

"6 Week Ad Agency" Marketing Course Chester Upland CTE 1


Description

Urban Media Literacy is a Pennsylvania State certified Apprenticeship, Marketing and Advertising Specialist (90712CB) and pre-apprenticeship sponsor. NAICS CODE 541810 O*NET-SOC CODE 13-1161.00 RAPIDS 2021-PA-93983


Our apprentice and pre-apprentice curriculum teaches competencies in both traditional and digital marketing and advertising careers. UML training prepares workers for the wide range of career employment opportunities, from data specialists to sales to creative positions to entrepreneurship.


We offer online and in person training that builds skills that lead to well paying jobs in advertising and marketing. Apprentices will be trained in all aspects of marketing methodology and use of technical equipment. Work will consist of lecture and hands on use of technology. Each week trainees will be introduced to various components of advertising and marketing using digital and standard (news papers, television, billboards, radio, etc) platforms.

Content
  • Section 1 Course Introduction
  • Welcome to the training course
  • Mission Statement2
  • Marketing Careers
  • Marketing Jobs & Careers-Types of Jobs  Salary
  • Why An apprenticeship? Becoming a Master
  • Pre-apprentice Agreement (2).pdf
  • Pre-Apprenticeship Enrollment Guide
  • Work Process/ Benchmarks
  • Short Course syllabus
  • Getting started with Canva
  • Overarching Principles for AI Integratio
  • Section 2 Assignments
  • 4 Career Pathways
  • First Print Ad - One of your career pathways
  • Return On Investment $50k
  • Explain the 4 P's
  • Features & Benefits 1
  • " I am Claudius"
  • Training Review
  • Teams and individual Marketing Project
  • $150 contest
  • Why you should hire me
  • what is the best way to apply for auto tech jobs?
  • Solutions to Youth violence
  • A/B anti violence campaign
  • A/B analytics
  • "Looking for a career that pays well?" day 1
  • Looking for a career that pays well part2
  • Looking for a career that pays well? version1
  • Looking for a well paying career? final
  • Social Media Influencer Job Description.docx
  • How Influencer Businesses Actually (Don't) Work
  • Content Marketing Notes
  • Analytic Notes
  • Social Media Events
  • Quiz#1
  • Section 3 Create Social Media Campaigns
  • Media Literacy Overview
  • What is Propaganda?
  • What is Rhetoric?
  • key characteristics of a buyer persona
  • The customer journey
  • The sales funnel
  • automated technology for lead generation
  • 13 Types of Content Marketing Formats You Need to Use Now
  • YouTube SEO: 5 Steps to Rank Your Videos
  • Section 4 Paid ads
  • The Goals of Marketing & Advertising training
  • Section 5 Digital Analytics
  • What is CRM?
  • Section 6 Create Marketing briefs
  • Section 7 Work Process Check Offs
  • JOB FUNCTION 1 Design a Digital Marketing Campaign
  • JOB FUNCTION 2 Digital Analytics: Analyze digital marketing campaigns.
  • JOB FUNCTION 3 Assess, plan and prepare social media campaigns
  • JOB FUNCTION 4 Utilize marketing automation technology for lead generation
  • JOB FUNCTION 5 Administer effective Digital Advertising to maximize ad spend
  • JOB FUNCTION 6 SEO+ Search Engine Results Page (SERP)
  • JOB FUNCTION 7 Build portfolios to demonstrate digital marketing competency
  • Section 8 Careers in Advertising
  • Job hunters
  • ILT unit
  • "The Marketing Of..."
  • Conducting interviews with Seniors
  • Talk to an Old Head
Completion rules
  • You must complete the units "JOB FUNCTION 1 Design a Digital Marketing Campaign, JOB FUNCTION 2 Digital Analytics: Analyze digital marketing campaigns., JOB FUNCTION 3 Assess, plan and prepare social media campaigns, JOB FUNCTION 4 Utilize marketing automation technology for lead generation, JOB FUNCTION 5 Administer effective Digital Advertising to maximize ad spend, JOB FUNCTION 6 SEO+ Search Engine Results Page (SERP), JOB FUNCTION 7 Build portfolios to demonstrate digital marketing competency"
  • Leads to a certificate with a duration: Forever
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